The
'Book a Bartender' promotional flyer was designed as an in-house
promotion for local Kent, Ohio watering hole the Zephyr Pub. The
owner wanted to emphasize and enhance a growing service he offered
where the second floor of the Zephyr Pub could be reserved for
provate parties. While enjoying success with the program, he wanted
an eye-catching promotional poster to display throughout his bar
to advertise the offering.
The
concept originated with a series of initial sketches to work out
the positioning of the beer and the bartender. The concept of
an 'in your facr' beer bottle with the 'Book a Bartender' slogan
was there from the beginning. After working out the details of
the sketch, the final drawing was scanned and used as a template
in Adobe illustrator where the linework and coloring was done,
as well as the lettering.